Nike Continues To Invest In The Metaverse

Nike Continues To Invest In The Metaverse


According to Bloomberg, the American sports brand Nike will open an online store and platform for the sale of virtual sneakers. Thus, the company continues to invest in the metaverse.

It will be possible to register on the .Swoosh platform from November 18th. Unlocking a number of digital goods will allow access to physical items. Items will be available for video games. The products will only be available for purchase in US dollars, with the launch of the first collection scheduled for January 2023. Over time, users will be able to connect their own wallets to sell goods on other sites.

Athletes signed to Nike will have their own storefronts. Individual creators, including designers, can also co-create products with the brand by entering competitions and earning royalties for their projects.

Image: sneakerhead blog


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