Algorand (ALGO) is up 28% in the past week, remaining among the top weekly gainers. At the time of publication, ALGO was changing hands at $0.38, up 5.58% in the last 24 hours, per CoinMarketCap data. Two potential factors might have contributed to Algorand’s 28% gain in the past week: an uptick in interest coinciding with its partnership with FIFA and positive growth in user base and TVL.
Positive growth in user base and TVL
Algorand also announced the appointment of Michele Quintaglie, a former Visa and Fidelity executive, as its chief marketing officer.
Joining the Algorand leadership team, Quintaglie will report to interim CEO Sean Ford and will lead global marketing and communications with a focus on building Algorand’s brand and reach through strategic growth initiatives.
Along with the hiring news of a new CMO, the FIFAplusCollect marketplace went live, which may have helped ALGO increase.